Lutheran Senior Services has announced it is rebranding as EverTrue.

This significant change reflects the organization’s ongoing growth and deepened commitment to partnership with the older adults they serve, according to a news release.

Along with the new name, EverTrueLiving.org was unveiled featuring aging resources and offerings alongside the enduring values and its forward-thinking approach to aging services.

The tagline “Life According to You” reflects the independence and desires of today’s older adults to be ever true to their faith, experiences, growth, and purpose.

The internal launch of the EverTrue brand took place March 4 for team members, residents and clients.