The Archer Music Hall is an unobtrusive facade that fits right in along Hamilton Street in Allentown’s ever-evolving center city urban-scape.

Head inside The Archer and a whole new world opens up.

It’s kind of like Alice going down the rabbit hole in the novel “Alice’s Adventures in Wonderland” by Lewis Carroll.

Inside the 31,000-square-foot venue is not one but two performance halls.

The Archer Music Hall is the main venue with a capacity of 1,600.

Within the hall is also Arrow, a 500-seat venue.

The Archer Music Hall is on target for a March opening. A preview tour was given Lehigh Valley media Jan. 23.

“With the finishes and the thought and work that went into it, it’s a great building,” said Mike Rilley, General Manager, The Archer Music Hall.

Archer Music Hall is City Center Group’s latest project in Allentown.

J.B. Reilly, President of City Center Group, the real estate developer behind The Archer.

The Archer is booked by Live Nation Entertainment.

“This will be my 23rd club around the country,” said Maggie Gessner, Head of Clubs, Live Nation.

When you enter through the front doors of The Archer, a huge disco-style silver ball pierced by an arrow suspended in front of a blue curtain bounded by a neon arc points the way.

The main concert hall is huge. The stage is large. There’s a big balcony. It’s as if an entertainment portal has opened up in Allentown.

A wall-mounted sculpture of arrows on a bullseye target heralds Archer, the second concert hall.

Archer Music Hall, 939 Hamilton St., Allentown, destined to become an entertainment icon, is just up the street, less than one block west, from the Lehigh Valley icon, PPL Tower, Ninth and Hamilton streets, Allentown.

Archer is expected to create more than 200 permanent jobs. Job are at: livenation.com/careers . Go there and search “Archer Music Hall.”

The venue is also available for corporate events, social gatherings, weddings, receptions and fundraisers.

Live Nation Entertainment is the world’s leading live entertainment company comprised of Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship.

City Center Group is a real estate development and management company with 3-million-square-feet among five Class A office towers, Renaissance Allentown Hotel, 14 residential buildings and upscale retail and restaurant space in Allentown.

City Center Group’s investment in downtown Allentown is more than $850 million with another $537 million in planning and construction. City Center Group’s most recent projects include the Moxy Allentown Downtown Hotel, 949 Hamilton St., which opened Jan. 15, and Archer Music Hall.

The concert lineup announced so far includes:

March 8, Cavalera

March 14, Jim Norton

March 15, Gasolina Party

March 15,* The Travelin’ McCourys

March 18, Cowboy Bebop Live!

March 21,* Ashes to Amber

March 30, Dead Kennedys: East Coast Tour 2025

March 31, JoJo

April 4, Jessie’s Girl: Back to the Eighties

April 10,* Yot Club & Vundabar

April 11,* Lil Skies

May 6, Napalm Death, Melvins

May 6,* Kishi Bashi

May 11, Silverstein

May 18, Lake Street Dive

June 12, Static-X: Machines Vs Monsters Tour 2025

June 13, From Ashes To New

June 14,* Mountain Grass Unit

July 2, Killer Queen: A Tribute to Queen

July 24, Drive-By Truckers, Deer Tick

July 25, Trombone Shorty & Orleans Avenue

Date TBA, Omar Courtz

Oct. 11, Lawrence: The Family Business Tour

*Indicates the concert is in Arrow.

Tickets went on sale Jan. 16.

Information: https://www.archermusichall.com/