Published January 07. 2025 11:57PM
Nothing says Happy New Year like a 400-pound bright yellow PEEP descending from the sky to the joyous screams of hundreds of eager onlookers. Such was the scene at SteelStacks Dec. 30 and 31 2024.
Contrary to what you might expect, PEEPSFEST® is not just for children. Young and mature all gathered to share the excitement. Attendees came dressed in PEEP swag: sneakers; socks; T-shirts; PEEPS® bows; hair clips; hats – lots of PEEP-themed hats and more.
This family-based, fun-filled event is in its 16th year of offering new and returning family-friendly activities to guests at SteelStacks. This includes the iconic PEEPS® Chick Drop and a “Sneak-PEEP” tasting of an Easter 2025 PEEPS® marshmallow offering.
Music, a DJ, a magician, the PEEPS® mobile, food and beverage vendors and various community-based groups led PEEPSFEST® cornhole, Tootsee the Clown, Jenga and crafts.
ArtsQuest, Channel PBS39 and the Reilly Children’s Hospital contributed face painting, cooking with PEEPS® and ice skating.
As one mother in the crowd explained to her children, “This is the only place in the country, probably the world, that you will ever celebrate the New Year by watching a giant PEEP fall from the sky to bid farewell to one year and welcome the next!” Very true.
PRESS PHOTO BY JENN RAGOJerry Perkins from the National Museum of Industrial History shows Dallas Glessner, Amber Glessner and Emmie Economopoulos how to propel a chick for distance. The Glessner family is from Charleston, S.C. and it is their first time at PEEPSFEST®.
The 2024 Allentown Fair Queen Zoie Jones is photographed with “Moodone,” Allentown Fair’s mascot. Both were happy to support neighboring fellow farmyard friends at Bethlehem’s PEEPSFEST®.
PEEPS® fans Barbara Leonard and Robert Jarosz, of Bayonne, N.J., have celebrated three PEEPSFEST® events in Bethlehem.
The giant 400-pound PEEP graces the sky as the sun sets over SteelStacks.
Crowds gather to get a view of the giant PEEP that bids farewell to 2024 and welcomes 2025. The marshmallow bunny was another crowd favorite.
The McNaughton family, of Sinking Springs, enjoys the evening at PEEPSFEST®.
Joe, Lilly and Kristen McIntyre enjoy a PEEPS® doughnut at PEEPSFEST®.
PRESS PHOTOS BY JENN RAGOIronPigs mascot FeRROUS the pig joins in the fun at PEEPSFEST®.
Sophie and Parker Ryan check out the PEEPS® mobile before running off to the next activity at PEEPSFEST®.
