ShopRite of Bethlehem, a retailer-owned grocery cooperative, recently hosted a Better Days food initiative supported by the Kellogg corporation. Kellogg has donated $100,000 a year since 2020 to be divided into 10,000 increments. Local ShopRite stores in Northeast Pennsylvania and Western New Jersey participate in the program and make a contribution to their local food bank.

Bethlehem store owners Joe and Jeannie Colalito and Kellogg recently presented a $10,000 check to Second Harvest Food Bank. ShopRite and Kellogg share the belief that everyone should have access to nutritious food. That is why, in addition to donating one million meals to local Feeding America food banks, Kellogg is additionally donating to its Better Days Promise strategy, which aims to reach 3 billion people by 2030. Since 2015, Kellogg has fed more than 252 million people facing hunger, including more than 5 million children through feeding programs.

Bethlehem ShopRite owner Jeannie Colalilo praised Kellogg for its interest in local communities and providing the opportunity for stores like hers to participate.

“It’s the perfect combination for manufacturing and retail to help the community,” she said. Second Harvest Food Bank, the recipient/ distribution center for food resources, serves the Lehigh Valley and Northeast Pennsylvania.

Behind the scenes, Kellogg’s marketing manager Mike Greene had been busy ordering and now stocking the store for this 2-hour celebration. Snap, Crackle and Pop, the iconic Rice Krispies mascots, were present for pictures, while ShopRite staff encouraged children to decorate their own Rice Krispies Treats.