Bethlehem real estate firm Real Estate LLC, has purchased 523 Main St. and plans to convert the building into nine luxury apartments and three retail shops. The building once housed White Swan florists and most recently was Domaci and Designer Consigner.

The new owners hope to complete renovations and open the apartments by the fall. They have not announced the new tenants, but two will be new to downtown Bethlehem.

The purchase price for the more than 12,000-square-foot property in the heart of downtown was not disclosed.

Lucy H. Lennon of Morganelli Properties in Bethlehem represented the buyers. Funding was provided by Neil Hockenberry and Mark Jobes of Fidelity Bank in Bethlehem. Closing and title services were provided by Lighthouse Abstract LTD in Allentown.

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