Just Born Quality Confections President and COO David Yale announced his retirement from the Bethlehem company as of March 31, 2023. He joined the company in 2011.

His job accomplishments include transforming Peeps into an American cultural icon, especially at Easter; introducing the Mega Mix® platform, and revitalizing Goldenberg’s Peanut Chews, which had Philadelphia roots.

He modeled Just Born’s “Respect” philosophy, worked to make the company an employer of choice and of commitment to associate health and safety. He was on the boards of the National Confectioners’ Association and Valley Youth House.

“David Yale’s retirement, in our 100th year, comes at a time when we are on sound financial footing, our iconic brands are healthy, and leadership is in the capable hands of the next generation of the Shaffer/Jett family, in tandem with our talented Executive Team and Board of Directors,” Chairman of the Board and Co-CEO David Shaffer said.