Yesterday: A look at the 60s, 70s and 80s
Super Bowl commercials arguably have received as much hype as the game.
The ones from a few days ago again reminded us about our current state of life and its nuances.
Looking back, though, there were some classic moments.
The scene developed into an iconic moment, and it has stayed in our football minds for over four decades.
Pittsburgh’s Mean Joe Greene, who still was considered to be in the prime, filmed a commercial for Coca-Cola in October 1979, and it was an instant hit during the 1980 Super Bowl.
As he makes his way toward the locker room after a game, Greene is approached by a young boy who offers him a Coke and then begins to walk away. Greene yells to the young boy and throws him his jersey.
It is still regarded as one of the best all-time commercials.
This latest installment of my look back at YESTERDAY -- a trip back in time to the late 1960s, 70s and sometimes dipping into the early 80s -- is a recollection of some of memorable Super Bowl commercials as well as some other notable games and items from football’s showcase.
A Monk, Broadway Joe, and Three Old Ladies: Around the same time as the Greene commercial, Xerox developed an unforgettable spot with Brother Dominic, a monk who somehow escaped the monastery and made his way to Xerox.
In the commercial, you see the now antiquated copy machine with the huge buttons and the slots on the side where you watched the copies released side-by-side. Does that bring back any memories?
Joe Namath was still a hot TV sell and he made a commercial in 1973 with Farah Fawcett-Majors – before her Charlie’s Angels’ fame – where She smears shaving cream on Namath’s face and shaves it. “Let Noxzema Cream Your Face” is the jingle, and Namath ends the cheesy clip by saying, “She has a great pair of hands.”
Wendy’s made an impact on the market with their Super Bowl XVIII commercial as part of the Washington-Oakland contest in 1984. One older lady asks the two others who are faced with open-faced hamburger buns, the historic line, “Where’s the Beef?” Like the Greene spot, it is still getting play today.
Oldies, But Goodies: The slogan and jingle, “Plop, Plop, Fizz, Fizz,” has kept Alka-Seltzer in the market for quite a long time. There have been a few variations of the commercial from the post-party scene, to the meatballs with the old Italian couple, and to a bowling team. A cartoon character named “Speedy” was the narrator for the mid- to late-seventies version that aired during Super Bowls.
A Super Bowl didn’t seem complete without the Budweiser Clydesdales, who became part of football Americana since 1984. The commercials have always been brilliantly composed with an underlying message. After COVID played a huge role in the stoppage of the spot last year, Budweiser successfully brought back its concept with a single Clydesdale and a dog for 2022.
The Famous Hilltop song: It was the panoramic shot from a hilltop in Italy where teenagers and young adults assembled on a hillside to sing “I’d like to buy the world a Coke,” an adapted version of the song, “I’d like to teach the world to sing.” We all have seen the commercial that has stayed the course of time. It was released in the summer of 1971 and made the 1972 Super Bowl.
A Groundbreaking SB Commercial: In 1972, Vitalis set a new standard when they had a young actress, Victoria Medlin, who was in the Dolphins locker room in a 1972 spot for Vitalis Dry Control. She spoke about it with players mingling around her. Miami quarterback Bob Griese ended the spot by stating, “I use it ... but I am still Griese.” Corny ending, but it was taboo to have a woman in a men’s locker room in the 70s.
A Forgotten Masterpiece: One of the best and likely most forgotten Super Bowls occurred in Miami in 1971 between the Colts and the Cowboys. Dom McCafferty was the Colts’ coach and Tom Landry guided the Cowboys. The game was a tight contest throughout until Jim O’Brien kicked the winning field goal with five seconds left for a 16-13 victory. The game was also as historic as it marked the first time a defensive player was named the game’s Most Valuable Player, as Dallas linebacker Chuck Howley received the honor. O’Brien’s fame was short-lived as he spent just two seasons in the league.
See You Next Year: Dallas won the championship the following year with a convincing 24-3 victory over Miami in the 1972 classic behind Roger Staubach and Duane Thomas. Ironically, it was Thomas’ last year with the Cowboys. A year earlier, he was the league’s Rookie of the Year.
Miami took the cure from Dallas, and they embarked on their record-setting, undefeated, regular season in 1972. They defeated Washington 14-7 in the Super Bowl in another forgotten game that was a nailbiter. This was the one in which Dolphins’ kicker Garo Yepremian attempted a pass off a botched field goal attempt, and Redskins’ corner Mike Bass returned it for a touchdown.
What’s In A Name: You might recall the name Jim O’Brien as the comical and animated weatherman on ABC-Channel 6’s Action News. He paired with Jim Gardner and Don Tollefson to form one of the most, if not the, popular newscasts throughout the Philadelphia area and the Lehigh Valley.
Tragically, O’Brien was killed when his parachute malfunctioned during one of his frequent skydiving sessions in 1983. Gardner recently left the air after 44 years.
Locally, WFMZ’s Rob Vaughn has been a fixture since 1987. The station dates its beginnings back to 1976.
In Your Living Room: I never had this, but Tudor – top electric football game producer – debuted the Sears 1970 Super Bowl model. The field is an exact replica of the Super Bowl field that was laid out in Tulane Stadium in the game between the Chiefs and the Vikings. There also was a standing-free, cardboard cutout of the stands.
This is on my list to purchase.
McDonald’s To the Rescue: In my opinion, the most clever commercial was the McDonald’s “uh….” ad. It certainly typified all of us in the drive-through line or at the counter.
McDonald’s rolled out a memorable SB spot in 1993 involving Magic Johnson and Larry Bird who play horse and make an amount of incredible shots all over an arena. It continues until the final showdown that ends with both of them atop a large building releasing their shot onto an expressway.