Berks County native Heather Zimmerman has been named director of the Kutztown Folk Festival.

“We are thrilled that Heather accepted our offer to lead the Kutztown Folk Festival,” said Alex Ogeka, executive director of the Kutztown University Foundation. “I am confident her strategic vision and strong local connections will help us take this event to the next level.”

Zimmerman was previously the director of sales and operations for the Hampton Inn and Suites Kutztown, where she spearheaded all sales and marketing initiatives, developed partnerships with local businesses and planned events highlighting local artists and vendors.

Zimmerman graduated from Kutztown University in 1992 with a Bachelor of Arts degree in English.

“I am delighted to be part of the Kutztown Folk Festival, and I’m excited for its future,” Zimmerman said. “I look forward to working with the team, community, vendors, volunteers and sponsors who have made this festival a beloved event for years.”