Ring in the New Year at PEEPSFEST® from 3 – 6 p.m. Dec. 30 or 31. The sweet celebration will return to the SteelStacks campus in Bethlehem. with a new outdoor ticketed format and new family-friendly activities.

“We are excited to welcome the community back to this fun family event,” says Patrick Brogan, chief programming officer of ArtsQuest. “We are proud to partner once again with Just Born Quality Confections, the worldwide company based in our home of Bethlehem. There’s no sweeter way to celebrate the New Year.”

This year’s festival will take place entirely outdoors and tickets will be required to ensure a safe and quality experience for all in attendance. Tickets will be limited and include Just Born Quality Confections goodie bags for all kids under 12, one coupon to redeem a free s’mores kit for all kids under 12 and access to live music and entertainment and PEEPS® sampling stations. Everyone’s favorite event, the PEEPS® Chick Drop, will take place each day at 5:30 p.m. The whole family can also enjoy activities like the PEEPSFEST® Scavenger Hunt, the Leaning Tower of PEEPS®, cornhole, Jenga and crafts by local groups from around the Lehigh Valley.

“We are thrilled to be celebrating PEEPSFEST® in person again this year,” says Meg Dowd, corporate affairs manager at Just Born Quality Confections. “The PEEPS® Chick Drop has become a beloved New Year’s Eve tradition for our local community, as well as families across the country, so we can’t wait to welcome fans back to the PEEPSONALITY®-filled celebration to close out 2021.”

This two-day festival will feature live musical performances. As per tradition, the massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year on both Dec. 30 and Dec. 31, followed by a stunning display of fireworks.

New this year will be PEEPSONALITY® Family Fun Run/Walk Dec. 30. Tickets will include early entry into the event, an opportunity to sample unique PEEPS® flavors, photo opportunities with Lehigh Valley mascots and a special prize for the participants with the most PEEPSONALITY®.

The 13th annual Lehigh Valley PEEPS® Diorama Competition will be completely virtual this year. The online gallery display and voting will commence Dec. 20 and go through Dec. 27 at 11:59 p.m. Families, students and businesses are encouraged to participate. More information will be released soon on how to purchase your own Just Born Quality Confections candy starter kit and join in on the fun!

Tickets and additional details will be available soon on steelstacks.org/PEEPSFEST. ArtsQuest will continue to follow the latest CDC, state and local health and safety guidelines. Face coverings will be required for this event; visit?artsquest.org/safety?for the latest updates.

Contributed article