The Allentown Rescue Mission launched its 2021 “I AM” billboard campaign on June 20.

The new 12-month effort celebrates community partnerships and volunteers and highlights the stories of the men who have recently stayed at the Mission.

The “I AM” slogan used by the Allentown Rescue Mission demonstrates that everyone is a part of the Mission.

The featured people on the billboards say, “I AM the Allentown Rescue Mission.”

The first billboards of the campaign are Jaindl Farms and Land Development, Fig Bethlehem, and Randall, a client of the Mission.

Jaindl Farms and Land Development believe they owe their success to their customers and community.

So they continually strive to give back to them.

The Jaindl foundation supports various nonprofit organizations in the Lehigh Valley.

They’ve provided turkey products at a discount to the Mission for many years.

Fig Bethlehem encourages its readers to find a way to connect with their community.

Each issue of Fig Magazine celebrates successes in the Lehigh Valley and informs readers when a neighbor needs a helping hand.

Over the past year, Fig Bethlehem has partnered with the Allentown Rescue Mission to fight homelessness and to promote the Mission’s new health-conscious meal program.

Randall came to the Mission after spiraling down a path of self-destruction.

He didn’t plan on staying at the shelter long.

He had job interviews set up and a strategy to save money.

Unfortunately, the pandemic hit, and Randall was forced to change his plans.

Instead, Randall decided to join the Transformation Program.

The unexpected detour proved to be one of the most important decisions of Randall’s life.

The program completely changed Randall.

He proudly proclaimed, “I feel that I can do things with my life now, that I am somebody, I am positive.”

Randall has since reconnected with his wife and daughter and is rebuilding his relationship with his son.

He hopes to one day own a home where his grandchildren can visit him.