As families across the country start sending their children to school, AAA East Central has launched its annual School’s Open - Drive Carefully campaign to encourage parents to talk about the importance of school zone safety with their children and teen drivers.

Motorists are advised to take extra caution when traveling through school zones or near school buses.

“Everyone needs to keep the lives of young students in mind as they make their way through school zones, especially near crosswalks,” Theresa Podguski, director of legislative affairs for AAA East Central, said. “School zone speed limits, crossing guards and markings on buses are in place to save lives and need to be followed by motorists.”

AAA’s annual School’s Open - Drive Carefully campaign stresses how important it is for motorists to make changes to their daily commute to avoid dangerous situations. Even the simple act of slowing down can go a long way toward saving the lives of students.

According to the AAA Foundation for Traffic Safety, a pedestrian struck by a vehicle traveling at 20 mph is about two-thirds less likely to be killed as compared to a pedestrian struck by a vehicle traveling at 30 mph. Moreover, about one in five children aged 14 and younger who die in traffic crashes are pedestrians.

AAA East Central also offers the following advice for motorists to keep children safe as they navigate their way through school zones.

• Plan ahead. Leave early for your destination and build in extra time for congestion. This will cut down on stress from running late.

• Ditch distractions. Research shows taking your eyes off the road for just two seconds doubles the chances of crashing.

• Stay alert. Don’t rush into and out of driveways. Expect pedestrians on the sidewalk, especially around schools and in neighborhoods.

• Brake for buses. It may be tempting to drive around a stopped school bus, but not only is it dangerous, it’s also against the law.

• Watch for bikes. Children on bicycles are often unpredictable, so expect the unexpected. Slow down and allow at least 4 feet of passing distance between your vehicle and bicyclists.

• Look for AAA School Safety Patrollers. With more than 600,000 AAA School Safety Patrollers at 31,000 schools across the country, they’re a sure sign you’re approaching a school zone.

The AAA School’s Open - Drive Carefully campaign was launched nationally in 1946 to help reduce the number of school-related pedestrian injuries and fatalities. The campaign kicks off each fall and continues throughout the school year to remind motorists to watch out for children as they travel to and from school.