The Allentown Fair has announced a new booking alliance with Live Nation Philadelphia to secure artists for upcoming summer Fair seasons.

The Allentown Fair concert season begins Aug. 27.

In an effort to “elevate the fan experience and secure new performers for the Allentown Fair,” the Lehigh County Agricultural Society announced the new alliance May 9 with Live Nation Philadelphia.

“Live Nation has an outstanding reputation for securing live performances across the Lehigh Valley and across the United States,” said Ray Hoffman, CEO-Executive Chairman, and Lehigh County Agricultural Society.

“We are excited for the opportunities that Live Nation will bring to the Allentown Fair,” Hoffman said.

“The Allentown Fair has a long and storied history and we are thrilled to be working with the Lehigh County Agricultural Society in helping bring some of the best entertainers to Allentown,” said Geoff Gordon, Regional President, Live Nation Philadelphia.

With this announcement, Live Nation Philadelphia continues to expand its footprint in the Lehigh Valley. They assist the Sands Bethlehem Event Center, Bethlehem, PPL Center, Allentown, in bringing live entertainment to the venues.

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. Information: livenationentertainment.com.

The Lehigh County Agricultural Society is the nonprofit owner and operator of The Allentown Fairgrounds and The Great Allentown Fair.

The Fair is the fulfillment of the Society’s mission as stated in its bylaws: “The object of the Society is and shall remain the improvement and advancement of Agriculture, Horticulture, Livestock, Domestic and Mechanical Arts and the entertainment of its membership and patrons.”

The annual operation of The Great Allentown Fair for more than 150 years is a testament to the viability and durability of the Society’s mission conceived in 1852.

The 21st Century version of the Fair is steeped in the tradition of its rich agricultural roots while emphasizing education for the non-agrarian public. Its diverse entertainment offerings attract attendees of all ages and tastes.

The activities that occur on The Allentown Fairgrounds year-round support the mission and perpetuation of the Fair.

The Allentown Fair concert stage will feature Live and Bush, Aug. 27; truTV’s the “Impractical Jokers,” Aug. 28; Brooks & Dunn, Aug. 29; Miranda Lambert, Aug. 30; Why Don’t We, Aug. 31, and Daryl Hall & John Oates, Sept. 1.

Tickets are available at Ticketmaster.com

Additional information: AllentownFairPa.org