Dear Jacquelyn,

I attend numerous networking events and I am presented with many business cards. In the moment, I find myself trying not to break eye contact and stare at the card. What should I do when someone hands me his or her business card? And what’s the proper way to present one?

Dear Reader, I want to start by giving you a little history on business card handling. Japanese protocol teaches us everything we know about business card protocol.

Until recently, most Japanese have worked for the same company their entire lives. Their business card represented their “life.” Therefore, we want to present and acknowledge business cards with an outward expression of respect for the individual.

Networking provides us with the opportunity to show our business card savvy. You want to be remembered positively and it all starts with the personal introduction and business card exchange.

There are two methods to present a business card. The more formal method: Use two thumbs, one on each top corner, presented readable side up and facing the recipient. The less formal method: One thumb on one top corner, presented readable side up and facing the recipient.

Receive a business card in the same way the card was presented. If it was presented formally, receive it in kind. The same rule applies to an informal exchange. Be careful not to cover card information during the exchange. This conceals one’s life (as we have learned from Japanese business card protocol).

Now that you have the card in your hand, take the time to glance at it for a few seconds, then make good eye contact with the individual presenting the card. Use this opportunity to make a visual connection with the name so you are able to use it right away in conversation. The goal is showing and earning respect.

Now that you’ve mastered the exchange, don’t stuff the business card in your back pocket. Be prepared to place the business card somewhere respectful such as inside your portfolio or inner breast pocket of your jacket. Never assume that someone wants your card. Always ask first. And, do not write on a business card without asking first, or at least waiting until you are out of view of the giver.

The way you present and accept business cards shows respect and makes a powerful statement about you. Never leave home without your business card. Keep them clean and crisp. Business contacts can be initiated, and cards exchanged, in some of the most unlikely places. Be prepared. Respectfully Yours, Jacquelyn

Have a question? Email: jacquelyn@ptd.net. Jacquelyn Youst is owner of the Pennsylvania Academy of Protocol, specializing in etiquette training. She is on the board of directors of the National Civility Foundation. All Rights Reserved &Copy; 2018 Jacquelyn Youst