“El Dia de los Reyes,” a cherished cultural and religious tradition in many Latin American countries, also known as “Three Kings Day,” will be celebrated 3 - 6 p.m. Jan. 7, ArtsQuest Center, SteelStacks, 101 Founders Way, Bethlehem.

The event is free and open to the public.

For many Christians, especially in Central and South America, the holiday season continues through the 12th day of Christmas, when it is believed in their faith that baby Jesus was visited by the Three Kings, also known as the Three Wise Men or The Magi.

Following a star across the desert for 12 days to ancient Bethlehem, the Three Kings, Gaspar, Melchior and Balthazar, travelled by horse, camel and elephant to present Jesus with gifts of gold, frankincense and myrrh.

During the annual “Three Kings” celebration at SteelStacks, Gaspar, Melchior and Balthazar arrive to spend time with guests, presenting gifts donated by PPL Corp., B. Braun Medical, Inc. and West Side Hammer Electric to children ages 10 and younger.

The story of the Three Kings will be told in Spanish and English, read by La Mega Radio hosts Victor Martinez and Alfa Lopez.

The festivities include activities for children, including a scavenger hunt and crafts.

There’s will be music by Latin group Herencia Jibara in Musikfest Café.

Latin food prepared by Holy Infancy Catholic Church will be available for purchase.

Information: steelstacks.org.