Pennsylvania Shakespeare Festival, the professional theater at DeSales University, has promoted Tina Slak to director of marketing and public relations.

Slak will spearhead marketing initiatives to promote the Pennsylvania Shakespeare Festival’s mission, brand, and programs to the widest possible audience.

Slak succeeds Lisa Higgins, who served in this role for 20 of PSF’s 25-year history.

Slak joined the organization as a marketing associate in 2014 and rose to PSF’s group and corporate sales manager. She significantly increased revenue and growth in the group sales market and exceeded advertising sales goals for the Festival’s annual season program.

“Tina brings proven success to this position and a deep understanding of both the organization and this community,” said Producing Artistic Director, Patrick Mulcahy. “She has all the right strengths to help ensure the Festival’s continued growth and visibility to the Lehigh Valley community and beyond.”

Slak, an alumna of the DeSales University theater program, is a former voice-over talent who shifted to a business career and brings more than 10 years of experience in marketing and property management (for developer J.B. Reilly).

She is a parishioner and volunteer at St. Thomas More parish, Salisbury Township. She was chair for an event she conceived and executed for Allentown’s 250th anniversary in 2012.

Slak resides in Lower Macungie Township with her husband, Atty. Milan D. Slak, and daughters, Alena and Gabriella Slak.

PSF features acclaimed actors from Broadway, television, and film, winners and nominees of the Tony, Obie, Drama Desk, and other major theater awards, from New York, Philadelphia, Los Angeles, and around the country.

PSF is the Official Shakespeare Festival of the Commonwealth and a professional, not-for-profit theatre company.