STLUHN

In the age-old – yet newborn – fight for gender dominance, St. Luke’s University Health Network launches its 2017 “March Gladness” competition to showcase its regionally and nationally recognized obstetrics and gynecology services.

During March, St. Luke’s is tracking the number of girls versus boys born in its Allentown and Bethlehem hospitals during the highly publicized “March Madness” NCAA Basketball competition. The results will then be displayed in aggregate totals on a network of regional digital billboards throughout the Lehigh Valley owned by “March Gladness” partner Adams Outdoor Advertising.

St. Luke’s will promote March Gladness on social media in order to encourage audience engagement for their OB/GYN and maternity services.

“We want future parents to know St. Luke’s is a slam dunk for them,” Ken Szydlow, vice president of marketing and public relations of St. Luke’s, said.

Tallying the “March Gladness” babies digitally will add a competitive element and to draw attention to the scores.

“Digital out-of-home creative campaigns are flexible, successfully drive results, and create an exclusive venue for advertisers to communicate their messages quickly to the masses. Adams Outdoor is excited to partner with St. Luke’s on this incredibly unique marketing opportunity,” Tony Cioffi, general manager Adams Outdoor Lehigh Valley, said.

Additionally, in 2017, St. Luke’s is hosting an all-star baby photo contest in conjunction with “March Gladness.” Submit photos by April 4 for a chance to win a $500 Target gift card and other prizes. For a complete list of contest rules and to enter visit the website womens.slhn.org/March-Gladness and follow the guidelines.