To celebrate “90 Years of Wow” for the 2016-17 season, The State Theatre Center for the Arts, Easton, has unveiled a new logo, created by Kennan-Nagle Advertising, and a new community partnership with the Jaindl Companies & A-Treat soda.

Tickets for the 2016-17 season go on sale to State Theatre members Aug. 3 and to the public Aug. 17.

State Theatre patrons can now enjoy locally-produced A-Treat sodas and Jaindl Turkey Jerky at State Theatre concession stands.

“It is wonderful to connect two iconic brands, The State Theatre and A-Treat, in our historic venue,” said Shelley Brown, State Theatre President and CEO.

“We are so excited to add these memorable flavors to our patrons’ experience here. Just seeing the cans makes me smile. David Jaindl brought this product back by popular demand, just as we bring beloved artists here to the State. We look forward to a great, fun future together,” Brown said.

The new State Theatre logo was created to honor 90 years of entertainment presented by the historic State Theatre. The non-profit State Theatre opened on the vaudeville circuit in 1926 and has been providing entertainment ever since.

“Graphically, the design echoes the theater’s Beaux-Arts style façade,” said Mike Keenan, President of Kennan-Nagle. “Above the marquee are three beautiful crown windows with keystone arches. Verbally, they just seemed to speak that three-letter exclamation of big wonder and astonishment: Wow.”

The State Theatre has hosted some of the greatest acts in entertainment history, from Bing Crosby to Milton Berle, Dave Matthews to Ringo Starr, Bea Arthur to Ellen DeGeneres, Tony Bennett to Brian Wilson, Bo Diddley to B.B. King.

The State Theatre, once a vaudeville stop for acts working their way up, has never forgotten its “Broadway” roots, as it continues to present national touring tours of Broadway musicals every season. “That’s what has been happening inside those State Theatre walls for the past 90 years … hopefully for the next 90 as well,” said Keenan.

A-Treat, the Allentown-based soda brand was founded in 1918 by Joseph and Jack Egizio. A-Treat was acquired by the Jaindl Companies.

Keenan-Nagle Advertising, Inc. is a marketing and creative design services firm of 14 professionals headquartered in Allentown. Keenan-Nagle, in continuous operation for commercial, professional and community organizations since 1954, is the Lehigh Valley’s longest-serving advertising agency.