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A-Treat adds Orange-Cream

A-Treat has announced the launch of Orange-Cream, its first new flavor in six years. The new flavor evokes the sweetness of an orange with the smoothness of cream soda.

The inspiration behind the new recipe came from a Flavor Poll introduced with the brand’s relaunch in 2015 tracking fans’ favorite flavors. Based on overwhelming demand, A-Treat set forth in developing the Orange-Cream formulation, recipe production, and creation of the new labels and packaging.

“After multiple rounds of taste tests, we believe we found the perfect balance between sweet, creamy and smooth,” said David Jaindl, A-Treat owner. “It was important to us to incorporate the feedback we received through the Flavor Poll into this newest formulation to best suit what our fans have been asking for. It’s a really exciting time for the brand, with the first new flavor in six years.”

Orange-Cream is available in 20-oz. bottles. Cans are expected to be available in mid-summer.

A-Treat has retained many of the original employees from the first production runs, including seven employees and managers that worked with A-Treat prior to the closure, and three employees in Orange-Cream development and flavor selection.

The Allentown-based soda brand was founded in 1918 by Joseph and Jack Egizio. After being acquired by Jaindl Companies, A-Treat is still produced according to formulas that evolved from Egizio family recipes.