A-Treat and Valley Preferred Cycling Center have announced a partnership for the 2016 season making the iconic soda brand the exclusive carbonated beverage at the storied racing facility.

Valley Preferred Cycling Center approached A-Treat seeking vendors who were local, sustainable companies.

“Jaindl as a company values history and heritage and is very dedicated to serving our community. These are values we hold close as well and what make them a perfect addition to our venue,” said Juliann Masenheimer, Valley Preferred Cycling Center Events and Communications Manager.

The Valley Preferred Cycling Center’s Breakaway Café will offer A-Treat along with Jaindl Turkey BBQ and Jaindl Turkey Jerky. These additions will add to the sandwiches and other favorites, including homemade VeloChips.

“A-Treat is a quality product with a historic brand. I’m excited to bring it to our fans here in T-town. It is a drink that I grew up with and I’m happy to bring it to the track that raised me,” said Marty Nothstein, Valley Preferred Cycling Center Executive Director and Olympic Gold Medalist.

A-Treat is expected to unveil new menu boards and officially rebrand the Breakaway Café as the A-Treat Breakaway Café in mid-May.

A-Treat, the Allentown-based soda brand was founded in 1918 by Joseph and Jack Egizio. After being acquired by Jaindl Companies, A-Treat made a resurgence, still produced according to formulas that evolved from Egizio family recipes.

Valley Preferred Cycling Center in Trexlertown, Upper Macungie Township, is the most celebrated velodrome in modern United States cycling history.

Founded in 1975 by the late Bob Rodale, Valley Preferred Cycling Center has hosted World Cups, Olympic Trials, and the Junior World Championships, National Championships and major international competitions, creating stars and producing top international competitors.

Without a doubt the greatest of them all is Nothstein, a 1989 graduate of Emmaus High School, graduated from the Air Products Developmental Cycling Program. Nothstein went on to win Olympic Gold, Olympic Silver, three World Championships and more than 30 U.S. National Championships during his 15-year career.