John Marzano was named vice president, marketing and public affairs at Lehigh Valley Health Network, effective Jan. 11.

He will lead the health network’s strategic marketing-communications planning and tactics implementation to enhance its image and market position, improve stakeholder relationships and ensure resource prioritization and use.

Marzano succeeds Susan Hoffman, who retired Jan. 15 after 27 years with the health network.

Marzano, an Easton native, was vice president, chief marketing and communications officer at Orlando (Fla.) Health since 2007. He was vice president, marketing, communications and public affairs at MedStar Health in the Baltimore-Washington, D.C. area, from 1999-2007.

He received a Bachelor’s in liberal arts from Bloomsburg University and a certificate in executive leadership from Georgetown University’s Center for Professional Development.