Valley Preferred, an Allentown-based preferred provider organization, was named a winner in the health care industry's largest marketing communications competition, the 32nd Annual Healthcare Advertising Awards.

Valley Preferred received a bronze award in the Annual Reports category for "Informed Action," its 2015 Progress Update. The winning entry was created in concert with Keenan-Nagle Advertising, Inc., Allentown.

A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The 2015 awards program, sponsored by national monthly Healthcare Marketing Report, based in Atlanta Ga., drew more than 3,700 entries. According to a release from the sponsor, it is the United States healthcare industry's leading competition and one of the 10 largest of all advertising awards programs.

The publication can be viewed digitally at valleypreferred.com.

Valley Preferred, a provider-owned, preferred provider organization aligned with Lehigh Valley Health Network, is dedicated to Achieving Clinical Excellence through the development and implementation of innovative programs to improve health care delivery and value in the community.

Formed by Lehigh Valley Physician Hospital Organization, Inc., Valley Preferred's corporate philosophy is consistent with the goals of the Triple Aim: Better health. Better care. Better cost.

Providing the means to achieve these goals are programs and partnerships: accountable care collaborations, access to advanced analytics for population health management through Populytics, and BeneFIT Corporate Wellness programs helping employers promote healthier lifestyles for company employees and a culture of wellness in the workplace.