In 2002, Dawn Motolese and her husband were trying to add a third child to their family, but instead were surprised with twins.

When she found out she was pregnant with twins, Motolese was amazed to discover the extent of fanfare and hoopla surrounding multiples.

As a new mother of multiples, she found herself in a world full of dedication to duplicates.

Since 1980, the frequency of multiple births has been on the rise. According to the National Organization of Mothers of Twins Clubs, in 2011, 131,269 babies were born in pairs, leaving the current rate at 33.2 twins per 1,000 live births.

Since 2012, one in every 30 births in the United States is a twin.

The National Center for Health Statistics concludes the increase can be explained by the growing use of fertility drugs and the rise in the average age of women giving birth.

Motolese was 34 when she gave birth to her identical twin daughters, Sophia and Olivia. Since then she has joined the growing number of mothers with multiples. Having a set of twins of her own, Motolese became attuned to the abundance of the genetic trait.

"We have three sets of twins just on our block," said Motolese regarding the section of Waterfowl Road, Schnecksville, where the family resides.

Sophia and Olivia, 10, said they are one of five sets of twins in their fourth grade at Northwestern Elementary.

In March, Motolese combined a unique niche with her 10 years of marketing experience to pitch an idea for a clothing line for twins.

Sophia and Olivia used their "twinspiration" to help their mother launch the web-based clothing line, "My Twins Are Cuter."

The name originated from a comment all mothers say about their children. Motolese and her children love to point out other sets of twins on their travels and frequently began using the comment, "My twins are cuter.

"Because let's face it, what mother or father doesn't think their children are the cutest, especially when there are two of them," Motolese laughed.

Sophia and Olivia, both referred to as "twin" by their sisters, as even siblings of the duo get confused, told their mother she should put her slogan on a T-shirt.

With twins sprouting up all over the area, Motolese and her daughters figured they had a niche in the multiples market.

The Motoleses have teamed up with 3 Seed Marketing and Design Studio, Kutztown, and All American Graphics in Allentown to produce a locally based, affordable collection of twin wear for infants, toddlers and mothers.

"There are no branded companies currently dedicated to twins," said Motolese.

Since the initial launch a few short months ago, the trio has been busy getting the word out for their product, taking advantage of social networking websites such as Facebook, Pinterest and Instagram.

Mytwinsarecuter.com is a colorful, easily navigated website dedicated to "double the love."

Each of Motolese's four daughters is featured on the site and she keeps a running blog of their progress and anything unusual happening in the household.

Although the twin T's are available only online at this time, the trio expects sales to multiply in coming months.

The family plans to show off their clever clothing to the more than 2,000 sets of twins when they attend the Twins Days festival in Twinsburg, Ohio.

Motolese said she also plans to approach local boutiques about adding some "twinwear" to their shelves.

Any orders from the website are filled from a small inventory in the family's home.

Sophia and Olivia are not just idea inventors, but work closely with their mother to learn about business management and responsibility.

Like mother like daughters; the girls also have a knack for marketing.

The artistic twosome decorate each purchased product package with flowers and twin critters similar to the T-shirt designs.

The unique logo featured on the clothing represents the numeral 2 inverted so the mirror images of the numbers resemble rudimentary shapes.

By thinking outside the box, they used the numeral 2 to construct designs such as "whimsical whale," "playful puppy" and "busy butterfly."

Motolese said she knows how expensive it is to clothe children in doubles, so she is keeping profits low to make the designs affordable.

Once the clothing starts to sell, Motolese wants to donate a portion of proceeds to helping other parents with multiples.

As a full-time professional, as well as a mother of four, Motolese understands the difficulties that accompany raising twins.

"It's all about helping other people," she said.