Coldwell Banker Heritage Real Estate has announced the appointment of Patricia "Tricia" Reed as Vice-President of Business Development and Allentown Marketing Director.

After seven years with Coldwell Banker Heritage, she moved to Hilton Head, S.C., because of her husband's employment.

In 1999, Reed relocated to New Haven, Conn., where she was appointed Manager of Corporate Services and Relocation Director of the Beazley Company.

She first entered the real estate business in 1991 as a sales associate with Coldwell Banker Heritage where she achieved the No. 1 agent position of the Allentown branch and was awarded the Lifetime Achievement Award by the Lehigh Valley Association of Realtors.

Tricia and her husband, Ernie Reed, are relocating to Allentown from Hamden, Conn.